Coach Otis Brand — Coach Otis talks you through every session, builds your plan around your real data, and logs a meal from a single photo.

What the brand is asking for

WHAT WE'RE MAKING One Reel or TikTok, 45-75 seconds, plus one Story frame, showing how you actually use Coach Otis across a normal training and eating day. This is a paid partnership. Please tag it using the platform's paid partnership / branded content tool, and say so out loud or on screen. This one isn't negotiable. THE THREE MOMENTS TO SHOW Pick a real day and film it. These three need to be in the edit: 1. The photo meal log. Point your camera at a plate - real food, real meal, doesn't need to be styled - and show it logging the whole thing from that one photo. Screen record it. This is the moment people stop scrolling for, so give it room to breathe. 2. A coached session. Show Otis talking you through a set in real time, whether that's your garage, a hotel room, or the gym floor. The point is that it coaches you, not that it counts reps. 3. The plan reacting to you. Show a place where your plan changed because of your actual data - a session got lighter after bad sleep, macros shifted after a heavy week. Say what changed and why. TONE Talk like you're telling a training partner about an app you use, not reading a spec sheet. Your normal format, your normal voice, your normal edit rhythm. If something about it annoys you, say that - one honest reservation makes the rest land harder. THE OFFER, AND HOW PEOPLE CLAIM IT Your audience gets 20% off an annual plan with your personal code, [CODE]. The code is yours alone, and it's how we know the signups came from you. - Say the code out loud in the video - Put it on screen for at least 3 seconds - Code and your tracked link in the caption - On the Story: link sticker with your tracked link Don't gate the offer behind comments or DMs. We want people going straight from your video into the app. PLEASE DON'T - Claim Coach Otis diagnoses, treats or cures anything, or that it replaces a doctor, dietitian or physio - Promise specific outcomes ("lose 10 lbs in 4 weeks", "add 20kg to your squat") - Imply results are typical or guaranteed - Name and disparage competing apps - Post before/afters framed around weight - Post without paid partnership disclosure DELIVERY Send the draft 3 business days before you post so we can check it against the list above. We're not rewriting your creative - we're looking at claims and disclosure only. Post stays live at least 90 days.